Part 2. Local Citations (NAP)
Citations are mentions of your business, which display your business name, address, and phone number, better known as NAP (Name, Address, Phone). Citation signals are one of the top local ranking factors, because consistent NAP information serves to further verify the data Google has on file and inconsistent NAP information, might misdirect both Google and potential customers.
Perform a Citation Audit
You can use Moz Local to check the main data aggregators in your country or BrightLocal (paid service). You will also have to perform a manual NAP a manual citation audit and cleanup. Basically you will search Google for citations with advanced search operators.
Here are a few operators you can use:
“Business name” + “partial address” -”correct phone number”
“Business name” + “correct phone number” -”partial address”
“Correct phone number” + “partial address” -”business name”
Here is a great post for MOZ that goes into detail about the manual citation audit process.
Build More Citations
Here are the top 62 Canadian business listing citations to get you started.
Some of them include: